If your goal is to represent your business, brand or product on Facebook, you should create a Page
for your business. A Page (also referred to as a Business Profile) lets you engage with people on Facebook and offers tools to help you manage and track engagement. This Page will also connect with your Instagram account, which should be an Instagram Business account.
Once you have a Facebook Page set up for your business, you can connect it in Feedshop for your Instagram Business account.