How Fashion to Figure Uses Feedshop


We’re excited to showcase Fashion to Figure, a plus-size clothing brand using Feedshop to increase their online sales via Instagram. With over 90,000 Instagram followers, @ftfsnaps posts new products multiple times a day on their Instagram feed and uses Feedshop to easily make their feed shoppable.

fashiontofigure_instagram     fashiontofigure_feedshop 

We had a chance to chat with Sinéad Murphy, Fashion to Figure’s Social Media Manager, about the brand, customers, and of course, Feedshop.  Scroll through below!


Tell us a bit about Fashion to Figure.

Fashion to Figure was founded by two brothers Nick and Michael Kaplan as a single store location with one mission – to bring an inspiring and contemporary full fashion experience to customers.  The Kaplan brothers built the business on the foundation of their family’s deep heritage stemming from their great-grandmother who founded the plus size market and expressed her passion and belief: “never ask women to conform their figures to fashion, but rather bring fashion to the figure”.  Today, FTF has 26 locations where you can shop with your very own personal FTF Stylist and web store  We receive new fashion trends and arrivals daily.


Who is the FTF customer and how does she shop?

Simply put, she is confident and stylish. Whether she’s 25 years old or 65, our customer knows exactly what she wants – on-trend well-made fashion, at a great price with a reliable and consistent fit. We have all that every day at FTF.

Who is the FTF muse?

Our friends, customers and favorite bloggers inspire us every day. Our hashtag #FTFSelfie lets us see FTF in real life with individual interpretation and expression. We love seeing how our guests put their outfits together and add their personal style to each piece.


What trends have you noticed since using Feedshop?

We have seen a big trend in our customers buying our product directly from Instagram. Feedshop makes it easy for your followers to find exactly what they ‘like’ on our website. Not only can we measure which products our followers are engaging with, but we can now identify exactly which products they are actually buying.


Check out FTF’s Feedshop at


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